Thursday, 26 November 2009

A place for escapism....and tea and cake!

New brief time. A number of live briefs were offered to us and we were to choose one to work on. I chose the paper brief which in short, is to encourage more designers to visit specialist paper company, Fedrigoni’s, show room. I was most interested in this project as it would allow me to have a play with paper and gave more scope for creativity. After the disaster of the slow moving silence project which is STILL incomplete, I wanted this project to be really fast pace and fun, so I started researching straight away, I researched the company and what their show room offers, past and future events, exhibitions etc. And then moved onto paper artists and the ways that paper is manipulated in the design world. While researching I came across this artist, Matthew Sporzynski.....  

He creates objects, predominantly food, out of card and paper. I instantly liked his work and thought that I would like to create objects using this method.

For my dissertation I wrote about escapism and how shop windows were a way of transporting consumers into new and exciting worlds different to our own that would ultimately persuade people to buy into false needs. I think that this is a proven way of advertising and I think that this is something that Fedrigoni should use in order to entice people into their showroom. I brainstormed the idea further and was trying to think of ways that this feeling of escapism could work as an event or exhibition. I eventually came up with the idea of a ‘mad-hatters’ tea party. 

The mad-hatters tea-party was something that I thought would be fun and had some really enjoyable text and imagery. Although I have taken this as inspiration, I don’t want it to be about this particular tea party and the guests that were there, i.e. no Alice or dormouse. 

I thought that the feeling of being sociable with tea and cakes in a warm and welcoming environment would be attractive to potential clients, as it is becoming clear to me, that designers enjoy tea! I hope to have a table which is set with cutlery, plates, bowls, tea cups and tea party food all made of paper. It will be open for people to come and visit but will be originally opened with an event, with drinks and cupcakes. I think that this idea could work and I’m hoping know one will burst my bubble. All I need to do now is start making :)

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