While visiting Liverpool recently I stumbled across the Cath Kidston shop. Cath Kidston is my favourite brand in the world and I love everything about it. The shop was just as I had expected... beautiful. Its visual merchandising and window displays goes against everything most high end department stores go by, the window and inside the shop was cluttered but it worked. The brand image is considered and it just shows how important this is when thinking about visual merchandising.
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